Insight

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What the FECi?

Welcome to Sony Music’s award-winning insights tool. Thousands of brands in over 40 countries have benefited from this unique audience segmentation process that puts music at the heart of consumer understanding.

We just launched the first ever music segmentation study for the Middle East so finally, our clients and brand partners will REALLY know what music their consumers are passionate about…

 

Welcome to Brand Partnerships

Click here to download our credentials